By identifying the underlying social and cultural value of of Samsungs products, their purpose in peoples life, we were able to create a Human Experience that dramatized all of what Samsung is about: Human Growth
We created a platform, „The Experience Hub of Human Growth“, allowing the store to transform from a pure product display to a space to explore and experience arts, culture and technology in a way that transcends products functionality and makes technologies contribution to the development of humanity tangible. Samsung thereby evolves from a producer to an enabler of arts, sports, music and culture, the store evolves from a retail space to a cultural hot spot.
Current owners of Samsung products thereby get to know the brand again and experience an increased value and a richer meaning of the brand while, new audiences get invited to discover Samsung and find out how relevant Samsung acctually is for their lives.
Daily traffic surpasses Apple Store, 6x return rate