x

Apple Pay Germany Launch by Deutsche Bank. Make Deutsche Bank own the introduction of Apple Pay in Germany.

challenge

Apple Pay Germany Launch by Deutsche Bank

With Apple Pay you can pay with your Watch, you iPhone or online –  no need to carry cash or credit card.Just hold your device near a card reader and –Ba-Bing! – you payed. The only thing you need is a bank that supports Apple Pay.

For Deutsche Bank this was the long sought after opportunity to make a young, urban people switch to Deutsche Bank and profit from Apples strong image. But many competitors were betting on the same opportunity!

We had to find a way to cut through and get on the radar of the early adaptors first and permanently position Deutsche Bank as exclusive partner of Apple Pay in the general public. Only than enough young people would accept the hassle of switching banks.

Apple Pay Germany Launch by Deutsche Bank

With Apple Pay you can pay with your Watch, you iPhone or online –  no need to carry cash or credit card.Just hold your device near a card reader and –Ba-Bing! – you payed. The only thing you need is a bank that supports Apple Pay.

For Deutsche Bank this was the long sought after opportunity to make a young, urban people switch to Deutsche Bank and profit from Apples strong image. But many competitors were betting on the same opportunity!

We had to find a way to cut through and get on the radar of the early adaptors first and permanently position Deutsche Bank as exclusive partner of Apple Pay in the general public. Only than enough young people would accept the hassle of switching banks.