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Apple Pay Germany Launch by Deutsche Bank. Make Deutsche Bank own the introduction of Apple Pay in Germany.

solution

Solution and Results

Starcom decided to take a completely different route than all competitors:
a near explosion-like campaign start and media individually targeted to specific audiences led to maximum reach and impact during an especially short campaign duration Big data was used in conjunction with tailor made activation from Starcom specialists.

 

Results

Deuscthe Banks already high new customer expectations were exceeded
by a massive 145 percent, and we are happy for an Effi award on our bank account.

Solution and Results

Starcom decided to take a completely different route than all competitors:
a near explosion-like campaign start and media individually targeted to specific audiences led to maximum reach and impact during an especially short campaign duration Big data was used in conjunction with tailor made activation from Starcom specialists.

 

Results

Deuscthe Banks already high new customer expectations were exceeded
by a massive 145 percent, and we are happy for an Effi award on our bank account.

challenge

Apple Pay Germany Launch by Deutsche Bank

With Apple Pay you can pay with your Watch, you iPhone or online –  no need to carry cash or credit card.Just hold your device near a card reader and –Ba-Bing! – you payed. The only thing you need is a bank that supports Apple Pay.

For Deutsche Bank this was the long sought after opportunity to make a young, urban people switch to Deutsche Bank and profit from Apples strong image. But many competitors were betting on the same opportunity!

We had to find a way to cut through and get on the radar of the early adaptors first and permanently position Deutsche Bank as exclusive partner of Apple Pay in the general public. Only than enough young people would accept the hassle of switching banks.

Apple Pay Germany Launch by Deutsche Bank

With Apple Pay you can pay with your Watch, you iPhone or online –  no need to carry cash or credit card.Just hold your device near a card reader and –Ba-Bing! – you payed. The only thing you need is a bank that supports Apple Pay.

For Deutsche Bank this was the long sought after opportunity to make a young, urban people switch to Deutsche Bank and profit from Apples strong image. But many competitors were betting on the same opportunity!

We had to find a way to cut through and get on the radar of the early adaptors first and permanently position Deutsche Bank as exclusive partner of Apple Pay in the general public. Only than enough young people would accept the hassle of switching banks.